Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
The real impact and effectiveness of Gillette's '#metoo' ad
Gillette says it's satisfied with sales after controversial ad | CNN Business
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Hopping on the woke bandwagon'
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan Dobscha – GENMAC: Gender, Markets & Consumers
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Woke Capitalism Meets Advertising | The Common Sense Network
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
